"If the [physical] loss [from a drug] is really big it doesn't matter if it's one in 10,000—I want to know about it. You need to know what we call in statistics the 'loss function'. It's the 'pro and con list', and you're being stupid about the cons if you watch only the coin flips. Statistical significance treats the con of sneezing the same as losing a sense of smell for life."Kelly Faircloth: interview for G+, 25 Apr 2011. [Italian] Mariella Palazzolo: interview in Primo Plano Scala 3(3), March 2011.